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Zika Fears Continue To Impact Tourism

TRAVEL MARKET REPORT- September 27, 2016
 

Miami Beach. Photo: Miamiboyz

 
Travel to Florida for the peak 2016-17 winter season could be off by more than 15%, according to an analysis by insurance provider Allianz Global Assistance.
 
Allianz reviewed more than 940,000 Americans’ travel plans made during August, on the heels of a U.S. Centers for Disease Control (CDC) warning about the Zika virus for Miami Beach. Allianz looked at travel plans to Florida for the peak vacation season of mid-November 2016 to mid-April 2017 and found that Miami bookings are off 29.1%. For the state as a whole, bookings are down 14.8%.
 
Also down are Tampa, by 32.8%, and Southwest Florida, by 21.2%. Orlando is down 7.9%.
Popular north Florida destinations seem to be benefiting from some of this shift. Daytona Beach is up 11.5% and Tallahassee is up nearly 19% for the same travel periods booked this August.
Dan Durazo, Allianz director of communications, pointed to the Zika virus as the most likely factor for the shifts in bookings.

SKH Global Travels Pvt. Ltd.

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