TRAVEL MARKET REPORT- September 27, 2016
Miami Beach. Photo: Miamiboyz
Travel to Florida for the peak 2016-17 winter season could be off by more than 15%, according to an analysis by insurance provider Allianz Global Assistance.
Allianz reviewed more than 940,000 Americans’ travel plans made during August, on the heels of a U.S. Centers for Disease Control (CDC) warning about the Zika virus for Miami Beach. Allianz looked at travel plans to Florida for the peak vacation season of mid-November 2016 to mid-April 2017 and found that Miami bookings are off 29.1%. For the state as a whole, bookings are down 14.8%.
Also down are Tampa, by 32.8%, and Southwest Florida, by 21.2%. Orlando is down 7.9%.
Popular north Florida destinations seem to be benefiting from some of this shift. Daytona Beach is up 11.5% and Tallahassee is up nearly 19% for the same travel periods booked this August.
Dan Durazo, Allianz director of communications, pointed to the Zika virus as the most likely factor for the shifts in bookings.
Copyright © 2016-17 by SKH Global Travels Pvt Ltd - All Rights Reserved.